A dedicated IP address ensures that you'll have a unique numeric identifier on the Internet and that it won't be shared with other people's sites or apps as it happens with a shared Internet hosting account. There are many uses for a dedicated IP - including, when an SSL certificate is needed if you have an electronic store and you want to accept online payments or in case you have a login form and you would like the data which users submit to be encrypted. A dedicated IP address can also be used for other applications, such as a VoIP server, for example. Moreover, it will give more credibility and security to your Internet sites, since a network flood to a shared IP won't have any impact on your dedicated IP. In the event that you host your sites with us and you have your own hosting server, you'll be able to get one or a number of dedicated IP addresses with only a couple of mouse clicks and to use them in the event that you cannot use the IP included with the server.